KGV is a traditional high-street music retailer. Based in Amsterdam, it has 12 stores in the Netherlands, three of which are megastores. Some years ago, it expanded into the rest of Europe and now owns 65 stores — eight of these are megastores.
The company is at present going through a difficult period. Over the last three years, profits have steadily fallen, from 450m Euros to 290m Euros. The megastores’ sales have risen by 8%, accounting for 55% of the company’s turnover, but the increased revenue has been achieved only by heavy expenditure on advertising and promotion. Fierce competition, a narrow product range and a lack of innovation are some of the reasons for KGV’s poor performance. The management is concerned, especially, that they are not exploiting the opportunities offered by selling through the Internet.
1. What kind company is KGV?
A. It is an advertising agency.
B. It is a music studio.
C. It is a consulting firm.
D. It is a high-street music retailer.
2. What does the word “turnover” in Paragraph 2 mean?
A. The aggregate of worker replacements.
B. An act or result of turning over.
C. A change from a position to another.
D. The total amount of business done in a given time.
3. What can be inferred from the article?
A. KGV’s costs of promotion are high.
B. KGV’s revenue has been steadily falling.
C. The industry of music is very competitive.
D. KGV was founded in the US.
1.【答案】D。解析：細節題。根據第一段第一句話KGV is a traditional high-street music retailer.可知本題答案應選D. It is a high-street music retailer.
2.【答案】D。解析：詞義猜測題。turnover一詞所在的句子The megastores’ sales have risen by 8%, accounting for 55% of the company’s turnover.的意思為：大型商店的銷售額增加了8%，占該公司turnover的55%，根據第一段最后一句可知該公司擁有65個商店，其中8個是大型商店，8個大型商店的營業額占整個公司的55%，那很顯然turnover應該是公司總營業額的意思，四個選項中只有D項的釋義符合，故答案選D。
3.【答案】B。解析：推斷題。根據第二段前兩句話The company is at present going through a difficult period. Over the last three years, profits have steadily fallen, from 450m Euros to 290m Euros.可知該公司目前正在經歷困難期，過去的三年里，其利潤穩步下滑，從4.5億降到了2.9億，由此可推知B項正確，因為利潤穩步下滑的話，收入就會相應穩步下降;第二段第三句The megastores’ sales have risen by 8%, accounting for 55% of the company’s turnover, but the increased revenue has been achieved only by heavy expenditure on advertising and promotion是針對8個大型商店而言，并非針對整個公司的情況說的，故A項排除;原文說的是該行業有fierce competition(激烈的競爭)，并非C項的“有競爭力”，故排除C項;根據第一段第二句中的Based in Amsterdam...可知該公司的大本營是在阿姆斯特丹，并非美國，故排除D項。